Australian Effie Awards 2024 Introduces AI Category – Revolutionizing Marketing Excellence

In a pioneering move aimed at acknowledging the transformative potential of cutting-edge technology in the marketing domain, the Australian Effie Awards 2024 have introduced am artificial intelligence (AI) category. Spearheaded by the Advertising Council Australia (ACA), this new category aims to recognize exemplary implementations of AI in driving marketing effectiveness. With entries now open, marketers