Toys‘R’Us Faces Backlash Over AI-Generated Brand Film ‘The Origin of Toys‘R’Us’

The integration of artificial intelligence (AI) in creative sectors continues to make waves. The latest development comes from the iconic toy retailer Toys‘R’Us, which has embraced AI to innovate its marketing strategies. Using OpenAI’s text-to-video tool, Sora, Toys‘R’Us has unveiled a brand film, sparking diverse reactions across the internet. Discover how Toys‘R’Us is using cutting-edge