AI in Advertising: Unraveling the Impact on Consumer Insights and Competitive Strategy

In the rapidly evolving landscape of advertising and marketing, the role of Artificial Intelligence (AI) has taken center stage, sparking discussions about its transformative potential. Advertising futurist Rishad Tobaccowala recently argued that the impact of AI could surpass that of previous technological advancements. However, as brands increasingly adopt AI-driven approaches, a crucial question emerges: Is